Team

After eight years at AREP as director of the urban planning division and associate architect, Madeleine founded Atelier Soil in July 2022, a design and territorial strategy agency committed to issues of planning and the ecological and inclusive transformation of our living spaces.

Created to support project owners in addressing contemporary issues such as ZAN (zero net land use) and the fight against territorial and environmental inequalities, Atelier Soil now stands out for its specialisation in topics such as flow metabolism and the place of children and, more broadly, vulnerable groups in cities.

Through this approach, Madeleine seeks to consolidate not a method, but a way of thinking about the project, a way of reflecting, in order to create and design the most inclusive and, above all, soothing developments of tomorrow, which allow for the perfect appropriation of urban spaces and the positive activation of places.

At the dawn of this new dynamic, and capitalising on fifteen years of urban project experience, she now wishes to lay the foundations for committed urban planning.

Through the missions entrusted to her, Madeleine contributes to bringing together all types of stakeholders around the project and ensures that innovative concepts emerge for concrete application in the field.

Expertise:
Foresight, territorial strategies, flows and mobility, public spaces, agency development and strategy.

Colomba Flammarion is an expert in strategic and operational marketing. After graduating from ESSEC Business School in 2007, she startedworking for retail property companies, where she was responsible for business development (positioning, merchandising mix, customer research and customer journey) and operational marketing for the Casino and Carrefour group's shopping centres.

In 2018, she founded the first jewellery rental service available by subscription, ‘J'aime J'aime’. This gave her hands-on experience with the challenges of physical and digital distribution for brands.

She joined Atelier Soil in 2023 and now brings her expertise to the agency's projects.

Working alongside Madeleine, Colomba manages the agency and defines its development strategy with a clear, forward-looking vision. She ensures that projects run smoothly by liaising between the design and project management teams, particularly on administrative and financial matters. She also manages and coordinates teams in the case of large-scale consortia, ensuring the flow of information and the mobilisation of all skills and expertise.

She also brings a valuable critical eye to projects, paying particular attention to their consistency and clarity for all types of people.

Expertise:
Development, communication, agency strategy

Joséphine Stafford is an architect who graduated from ENSA Paris Val de Seine in 2016. Her practice focuses on public spaces and, above all, landscaping: her Master's thesis was on agricultural practices in urban environments.

Since 2016, Joséphine has been working as a landscape architect. She designs and manages landscape and urban projects from the initial sketch to the construction site: urban development projects (boulevards and avenues), terrace and office developments, as well as urban and landscape developments for ZACs (joint development zones), block centres, hotel boutiques and private projects.

In 2023, she collaborated with Madeleine Masse on the programming mission for the future development of the Champs-Élysées in Paris.

In 2024, she joined Atelier Soil to develop new urban and landscaping projects.

In this context, she orchestrates the agency's project management assignments, from the competition phases (Concorde, 2025) to completion (Cour Oasis, public and landscaped spaces, etc.).

Expertise:

Landscaping and greening, site management

Capucine  is an interior designer who graduated from ENSAAMA Olivier de Serres in 2015 and an architect who graduated from ENSA Paris-Belleville in 2020. She obtained her HMONP (Hautes Méthodes de l'Organisation du Territoire et de l'Aménagement du Paysage) in 2022 and works in this field on how to reconcile the entrepreneurial constraints of an agency with architectural ethics.

In addition to her architectural practice, Capucine has always explored various creative mediums (including photography, writing and illustration) and ventured into related fields (journalism, editorial management, etc.). In this context, she was part of the team that designed the book La Transition foncière, published in 2023 (éd. de l'Aube).

In line with her strong commitment to local areas, hands-on approaches, and citizen engagement and participation, she joined Atelier Soil in 2023.

She is responsible for project management support and travels throughout France to lead workshops for elected officials and technical services in various cities, urban areas, and communities.

Expertise:

Uses of public space, workshop facilitation, artistic director

A 2022 graduate of the School of Architecture, Urban Planning and Regional Development, Zineb focuses particularly on urban and regional issues.

She began her professional career in Paris and Brazil, after spending a year at the Faculty of Architecture in São Paulo. In 2022, she joined the PCA STREAM agency, where she participated in the urban study Réenchanter les Champs-Élysées (Re-enchanting the Champs-Élysées) on behalf of the Comité des Champs-Élysées, in partnership with the City of Paris.

In 2023, Zineb joined Atelier Soil in order to combine her practice of architecture and urban planning with her commitment to ecological transition.

Among other things, she is participating in the strategic study for the transformation of the Rue de Rivoli by 2030, the master plan and urban project management mission in Croix (59), and various studies on traffic flow, accessibility and security for private properties in Paris.

Expertise:
Traffic flow and mobility, technical and regulatory requirements

Marie is an architect and urban planner who graduated from ENSA Marseille in 2023. During her studies, she developed an interest in urban projects that take climate risks into account.

She began her professional career in 2023 at the TER agency, where she deepened her understanding of the territory as it relates to architecture, urban planning and landscape.

In 2024, she joined Atelier Soil to focus on adapting and protecting public spaces from environmental risks (flooding and submersion, heat waves and fires, etc.).

Among other things, she contributes to land strategy and industrial site development studies, including the programmatic and urban study of the Chapelle Dubois-Condorcet sector in Paris (industrial wasteland and railway lines).

Expertise:
Industrial and logistics sites, modelling and 3D model printing